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About The BA Guide
Driven by the passion to help other professionals succeed in their careers, The BA Guide is backed by decades of industry experience and supported by knowledgeable collaborators bringing valuable insights.

Our Mission
The BA Guide was founded with the mission to break down barriers to becoming a Business Analyst by providing you with practical business analysis training and expert career guidance.
About The BA Guide
Hi, I’m Jeremy Aschenbrenner, but I’m better known as The BA Guide.
After over a decade of business analysis experience, managing over a thousand projects, overseeing countless teams, and driving valuable change for hundreds of organizations, I founded The BA Guide.
Over the years, I’ve created insightful, practical training courses, educational material and exercises, and resources that ambitious professionals continue to reference long after they’ve completed their The BA Guide training.
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Customer Appreciation


"Jeremy always does a great job! I love his 'teach', 'show' then 'do' methodology. It's incredibly effective in helping students apply their newly acquired knowledge. I have taken every class he offers and recommend him to anyone wanting to become an analyst. Keep up the great work!"
Kia M. -
"Jeremy never disappoints with his classes. This will be my fourth class taught by him and its already proving to be at the same level as previous courses. As I begin my career as a BA I find these courses invaluable. Keep up the great work Jeremy!!"
Wes -Scrum Master
"Jeremy provides thorough notes which build with other courses in the series into a comprehensive how-to of the BA process. Useful template documents and worked examples could make the difference between project success and failure. Look forward to the next course."
Peter N. -