When a company employs a Business Analyst, it’s done with the intention to have that individual investigate or examine problems that are occurring within its organization or to reach a goal. The company may have identified that there is a high amount of waste within its production line, processes are not being executed efficiently, or they simply want to increase their profit margin with their existing products or services. Whatever it may be, it’s up to the BA to sort through and figure it out.
As Business Analysts, we have a number of tools and techniques to help us with this endeavor. One of the most effective is the Observation technique. Having the ability to observe individuals and processes in action is extremely valuable. Observing people and processes working naturally will help you understand the nature and efficacy of their function better, and it will help you get to the root cause of the problem you’re trying to solve.