How to Conduct a Cost-Benefit Analysis for Business Changes

When you’re leading your organization through change initiatives, making well-informed decisions is necessary. Whether you’re considering launching a new product, expanding into a new market, or investing in new technology or processes, understanding the potential financial impact of any change is essential.

This is where Cost-Benefit Analysis (CBA) comes into play. CBA is a powerful tool that helps businesses evaluate the potential costs and benefits of a project, providing a clear picture of its feasibility and estimated return on investment. By systematically analyzing these factors, Business Analysts (BAs) can make strategic decisions that help drive growth and profitability.